The information outlined below describes what IS allowed, and NOT allowed when promoting your campaign.
Make sure to show our team any marketing information prior to using it or sending it out.
What companies CAN do:
- Promote the FundMe offering through social media (provided that the information is not in excess of the "tombstone" information set forth below);
Send email campaigns to relevant email lists about your offering (provided that the information is not in excess of the "tombstone" information set forth below);
Limit advertising materials to broad, non-sensitive, non-controversial statements which does not exceed the "tombstone" information set forth below;
What companies can NOT do:
- Make any untrue statements, misrepresentations or omissions (anti-fraud applies) regarding the offering.
- Include sensitive, confidential or controversial information in public advertisements.
- Include any information in excess of the "tombstone" information set forth below.
Rule 204 of Regulation Crowdfunding would allow companies to publish a notice advertising the terms of an offering in reliance on Section 4(a)(6) so long as the notice includes no more than the following "tombstone" type information:
- A statement that the issuer is conducting an offering
- The name of the intermediary through which the offering is being conducted
- A link directing the investor to the intermediary’s platform
- The terms of the offering
- The amount of securities offered
- The nature of the securities
- The price of the securities
- The closing date of the offering period
- Factual information about the legal identity and business location of the issuer, limited to:
- The name of the issuer of the security
- The address
- Phone number
- E-mail address of a representative
- A brief description of the business.
There are no limitations on the distribution of the notice so companies should consider reaching out to customers, personal and professional networks via emails, run events to allow potential investors to learn more about the business, product and team. Social media and online communities can be a great way to reach potential investors among your followers and spread the word about the campaign.